Loretta Kennedy

Role: Concepting/Art Direction/Copywriting/Production

Studies show people are aware that hitting a loved one is abuse, but they are often not clear on other common abuses.

This campaign brings awareness to abusers' behaviors to manipulate their victims and keep them under their control.

Know the signs. Get involved.

The campaign consisted of billboards, bus ads, posters, social media posts, and digital ads across many sites.

Objective

Create a campaign that will disrupt small business complacency by inspiring them to elevate their marketing efforts during a time of year when people feel the most motivated.

Own the Now. Own 2020

Re-Brand

www.alliedelevator.com

With Craisins starting to decline in the market place, Ocean spray wanted to create a Pinterest Campaign featuring unique recipes using Craisins. This campaign featured 20 recipes created by a food stylist across various savory and sweet options.

We concepted, art-directed, and shot static pins and videos to post online, linking to their recipe blog for the fall and holiday season.

A 2020 campaign for small businesses to “OWN 2020.” The spots focus is to remind business owners to pursue their dreams by promoting their business to grow revenue.

Client — Vistaprint

Target Audience

Smart Saving Families

For those whose hearts are bigger than their budgets, BJ’s makes it possible to live generously

Aarón Sánchez is a celebrity chef, television personality, cookbook author, and philanthropist. When he partnered with BJ's to create exclusively prepared dishes I had the opportunity to direct the team that produced a video promoting his new product sold exclusively at the club.

We also produced several short interviews that we used on Facebook to promote the new partnership between BJ’s and Mr. Sánchez.

The assignment was to design a story-based user experience and visual system of a futuristic object that seemingly does something supernatural or beyond human potential — such as a time machine; physical matter teleporter; a mind-reading device and app; ESP or telekinesis remote control; a healing machine. This project needed to involve a deeper exploration of persona development and a tighter integration with storytelling.

The inspiration behind the assignment came from my dog, Lulu. I was messing around with an app that creates videos of pets talking and I jokingly created one where Lulu say's "I’ll be impressed with technology when I can download food." (See video below)

This was one of my favorite projects to work on. Steve Sweeney is a big personality with a hysterical sense of humor and this inspired me to create a piece that's fun, engaging and professional. Thus, increasing his demand for gigs in the Boston market.

The promo kit shows his personality and funny sense of humor. I utilized quotes from fictional people to help bring a humorous voice throughout all the pieces.

Example "Steve is the reason that I am where I am Today"
Patient at McLain Hospital”

Paid Facebook Campaigns

We utilized Facebook ads to support our digital strategic priorities to grow traffic and sales.

Our Easter Campaign was our highest performing year to date. The top-performing video variant drove as many as 5,995 incremental visits with an ROI: 47.75x.

Paid Facebook Campaigns

With our “ALWAYS ON” approach we serve BJ’s Members with coupon offers and brand-focused creative to drive them into the Club to increase traffic and sales. Resulting in a 6x Club visit ROI.

Stocked.com is where members can find inspiration to help make their house a home — providing simple and affordable ideas from recipes and holiday hosting plans to cleaning hacks and savings tips.

BJ’s Gas Programs play a significant role in driving club sales and increase traffic. While over the past year gas promotion on Facebook has seen positive ROI month over month we had started to see a decline. The objective of this project was to create a campaign to be used over multiple vehicles that would give new life and excitement that would revive declining engagement.

Branding